How to Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing (June 20 - 29)
It's time to learn the business side of Direct Response Marketing.
Join me, Brian Kurtz, as I show you over seven LIVE calls how to apply the lifelong principles from my book Overdeliver.
Over the course of two weeks, you'll see firsthand what it takes to build a career or business you can be proud of.
After more than 40 years running the publishing powerhouse Boardroom Inc., I distilled everything I learned into my book Overdeliver.
Now I want to dive deeper and help YOU implement the bedrock principles that were so important for my career, into your life and business.
DATES: June 20 - 29
Only 60 seats available so you get more personal attention.
Call 1 - The nine Overdeliver values you want to make sure you have in your business.
Call 2 - How to build the right list for your business and continually monetize using the Recency, Frequency and Monetary value system (RFM).
Call 3 - Creating your suite of offers.
Call 4 - How to access the very best in copy and creative.
Call 5 - Multichannel Marketing: What does it look like today?
Call 6 - Knowing the numbers that matter and ignoring the ones that don't.
Call 7 - How to play the long game in a world of instant gratification.